Sunday, 15 July 2012

14 Tips To Get More Likes On Your Facebook Page

You've created yourself a Facebook fan page so now what? The next thing is to encourage people to "Like" your fanpage and to be part of your Facebook community. The age old saying "build it and they will come" doesn't quite work these days unless your company is a well known brand. So below are 14 tips to help you get more likes and engagement on your company fanpage.

1. When you are starting out the easiest and best way to get some likes is by asking your friends and family to like and your page. This will help expand your reach because your friends friends will see that he/she liked your page and quite often their friends will follow suit and like your page.  

2. If you have a website or blog make sure that you create and install the Facebook social plugin "Like Box", visitors can like your Facebook page without leaving your website or blog.
Facebook Like Box Social Plugin

3. Run a competition or sweepstake, this can greatly increase engagement and likes. Make sure that the competition abides by Facebook's terms and conditions though. See part E about Promotions

4. If you're on LinkedIn (and if you have a business you should be) add your Facebook page as one of your 3 website links.

5. Be sure to add your page Facebook page URL to all of your outgoing email, include it in your signature.

6. Include your page URL to all your business paperwork such as letterheads, business cards, flyers etc.

7. Put a sign up in your business premises stating that you are on Facebook, make sure it can be easily seen by as many people as possible. The sign should include the Facebook logo which is easily identifiable and a few words such as "We are on Facebook like us on".

8. Ensure that all your offline print advertising includes your Facebook page URL, because smartphone users can connect to your fanpage there and then. 

9. Ask questions regularly, this can help you segment your fanbase further. For instance if you are a fast food restaurant the Facebook insights tool will not tell you which ones like pizza or which ones like burgers, so you could ask a question using the Facebook ask a question app. To ask a question simply click on the "Event, Milestone +" tab toward the top of your homepage and this will show you a drop down menu as image 1, select Question then type your question. You can either press post if you want random answers or you can select to add answers in a poll, just click on "Add Poll Options as image 2 and add your answers as in image 3. If you don't want others to add other answer options remember to unselect the tick box "Allow anyone to add options" as in image 3. 

Facebook ask questions tab
Facebook Questions - Image 1

Facebook ask questions tab
Facebook Questions - Image 2

Facebook as questions polling version
Facebook Questions - Image 3 

10. When you post to your blog, post a link to it on your Facebook page too.

11. Invest in Facebook advertising 

12. Upload a video explaining exactly what your Facebook fanpage is all about and what they can expect to receive in their news feed from you. Don't forget to mention that they have to like your fanpage first to get your information on their newsfeed.

13. Posting relevant and great content will keep fans interested and will encourage them to share and like your posts.

14. Include a like button and a link to your Facebook page in your weekly or monthly HTML newsletter.

These are simple and easy to implement and will help you gain more likes for your fanpage. Let me know in the comments if they work for you or if you have any other ideas so i can add them here.